How Well Does Your Website Work for You?

The answer to these questions might be less obvious than you think. For example, you may think your site’s job is to win conversions. But what constitutes a conversion? If you sell products, you might think that only visitors who make a purchase count. But what about someone who signs up to receive your newsletter or catalog? They could make a purchase in the future – perhaps even in the very near future. Shouldn’t they count in some way as well? In discussing this issue, Mike Fleming writing for Search Engine Guide noted that you not only need to lay out the ultimate reason the website exis…