Google Lets Users Choose Their Ads

In its AdWords blog, Google reveals that it has started placing a Why these ads? link on Google search results and Gmail. With the few experiments I did, I determined that it does not show up all the time, even if you’re logged in; it probably just hasn’t reached my area yet. But when the link does show up, if a user clicks on it, a small message pops up to explain why that particular ad was shown – for example, it might be based on the user’s current search terms. Within this message, Google links to its Ads Preference Manager, where a user can learn more, block specific advertisers, or op…