Consider Searcher Intent in Your Keyword Research

I’ve used this phrase before, and I’m sure you’ve heard it elsewhere as well. In this context, it means asking a few pointed questions about the keywords for which you’re trying to rank. Basically, you want to understand the intentions of someone searching with those keywords. Are they just looking, or do they plan to buy something? Say you’re trying to sell cars. For most people, a car is a major purchase. You don’t just set out one day and buy a car that afternoon; you do some research, think about your needs, consider what you can afford, and so forth. As you might expect, the keywords sear…