What is Your Website Marketing Strategy?

What do you hope to accomplish with your website? Some of us dream of changing the world, but most of us cherish some relatively modest goals. What you’re trying to do with it determines the actions you’ll need to take – or, to be specific, your website marketing strategy.

Drum Up Repeat Business from Your Customers

Congratulate yourself for getting visitors and customers to your website in today’s fiercely competitive climate. Keeping these customers and getting their repeat business is often easier and less expensive than trying to get new ones. While you should still pursue new business, this article explains why and how you should go after repeat customers.

WDYL Searches All Google Services

Google offers so many different products and services that one wonders how even the engineers at the Googleplex keep track of them. The search company just launched a new one that taps into everything, though. Dubbed “What Do You Love,” users can search for anything and see what pops up specifically from Google’s many different resources.

Blog SEO Begins on the Home Page

It’s easy to get so caught up in posting fresh content for your blog that you forget to take care of one very important page: your blog’s home page. You might be surprised by how much authority and how many links – and visitors – this page can attract if you optimize it properly.

Doing Keyword Research with Google Suggest

The best free tool for keyword research is Google itself, especially with all of the features it uses to help searchers find exactly what they’re looking for. Take Google Suggest. Added back in 2008 to speed up searches, it offers SEOs a great research tool when researching keywords for both regular SEO and PPC campaigns.

Yahoo Stockholders Growing Impatient

Yahoo’s stockholders know that the company’s recovery will be long and slow, but at the annual shareholder meeting this week, they began to show signs that they were growing impatient with the process. With much of its search technology a Microsoft concern and much of its value in its Asian assets, what kind of future does the venerable but battle-scarred technology firm face?

Promoting Your Website Offline

When you think about ways to promote your website, think outside the Internet. You’d be surprised how many ways you can get get the word out, and drive traffic to your online business, that don’t involve Google. Keep reading for some suggestions.

What the Panda 2.2 Update Means

It’s been nearly four months since Google’s Panda update first made its presence felt. Dubbed “Farmer” by some, it hit content farms particularly hard. With Google rolling out the third update to Panda, what do we know about this bear that can keep you from getting clobbered?

Six Points for Your Viral Content Checklist

Everyone hopes the content they create for their social media campaigns will spread far and wide, but not everyone is successful. While any particular item may become popular or fail to spread for a variety of reasons, you can do a lot to help it succeed. Here are a few ways to give your social content an extra boost as you usher it into the world.

Finding Overlooked Keywords

You know that if you want to get to the top of Google for competitive keywords, you’ll need to do a lot of work. Is there some way to find less competitive keywords that still attract a lot of traffic and conversions?

Where Do Your Phone Calls Come From?

If you do your business online and make all of your sales through your website’s shopping cart, bravo. But not everyone’s website converts that smoothly. For the non-Amazons out there, the online business presence works in conjunction with the telephone to bring in sales.

The Difference Between Online and Print Promotion

You may have heard and read that writing for the web is very different from writing for print publications. That’s especially true if you’re trying to promote your website. Keep it short, use bullet points, summarize, make sure it grabs your readers’ attention; that’s just some of the advice given to web writers. Have you ever wondered why?