Explaining Keywords to Your Clients

Everybody knows what keywords are right Likewise everyone knows what it means to target particular keywords and why one would choose to target certain keywords over others of course. If you re laughing or shaking your head right now then you know where I m going with this...and you ll want to keep reading to get a little help when you need to explain these concepts....

Excel Tips for PPC Ad Campaigns

If you use the AdWords interface to set up your pay-per-click marketing campaigns you know that it accomplishes certain tasks quite well but is somewhat less than helpful with others. Fortunately Microsoft Excel lets you use certain tricks to get your PPC campaigns on track and properly optimized....

What PPC and SEO Have in Common

If you ve been doing website promotion for a while you know that organic search and pay-per-click search ads are two different things. The techniques you use to get to the top of organic search SEO are not the same ones you use to get your PPC ad displayed at the top of the results. Or are they ...

Link Building is Relationship Building

If you re not using social media to promote your firm you re missing out on a fair bit of business. Even if you aren t personally using social media you could be building links online without knowing it. If you want those links to reveal positive things about your business you re going to have to put in some work....

Google News Lets Users Drop Blogs

If your blog depends on traffic from Google News you need to know about some changes the search engine made to its popular service. With the new options it gives to Google News readers you might experience a serious decrease in visitors....

How Navigation Labels Improve SEO

If you think of your website as a map navigation labels name the streets features shopping districts and even major buildings like libraries and community centers. Does that description sound too expansive for something so humble Maybe you need to rethink your definition of navigation labels....

Build Jargon into Your B2B SEO

If you re new to doing SEO for business-to-business websites you face an interesting challenge. That s doubly true if you ve done SEO for consumer-facing websites first. Some of the same rules apply but others operate in exactly the reverse way. The biggest example of this involves your use of content keywords and jargon....

Bing Gains Market Share, at Great Cost

There s been a fair bit of positive press concerning Microsoft s Bing search engine lately. A number of observers noted Bing s market share gains small to be sure but consistent over the last few months. Is this sustainable Not at the price Microsoft is paying for it....

Go For Quality in Your Social Profile

You already know that you can harness social media to promote your website and your business. You probably even maintain accounts and profiles on multiple sites such as Facebook Twitter and LinkedIn. How many sites should you be on to promote your business The right answer if there is one is not a number....

Google Unveils Beta Music Service in the Cloud

At its I O conference yesterday morning Google unveiled its Google Music Beta service. The long-anticipated invitation-only service will allow users to store up to 2 songs in the cloud. But there are some important details and catches....

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