Google AdWords: Beyond Text-Based Search Ads

This is the fourth and last article in a series that guides you in using Google AdWords. In this article we ll cover keyword strategy taking a look at the use of negative keywords consider the AdWords contextual network and see how to use image and banner ads....
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Building Landing Pages for Google AdWords

In the last article on Google AdWords we talked about three core pay-per-click elements keywords ad text and landing pages. In this article we will delve deeply into landing pages since that s where conversions actually take place. This article is the third part of a four-part series....
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Google AdWords: Keywords, Ad Writing and Landing Pages

In the last article we covered the basics of Google AdWords. In this one we ll touch on keyword research writing ads ad elements and landing pages. This is the second part of a four-part series....
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Ivan`s SEO Tips

Here s a collection of SEO tips covering some frequently-asked questions about Google buying and building new websites and building links. You ll almost certainly find something in this grab bag you didn t know before that you can use in your next SEO campaign....
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Study Results: Search Engines, Meta Robots Tag and Robots.txt

Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background setup of the test pages and user-agents please refer to the first part. You need to have read it very carefully to easily understand this one....
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Google`s Influence on the Internet Through its Ad Network

Google has a reputation as a playful harmless company that strives to do good or at least to not be evil. In fact the search giant has a stronger grasp on the Internet than most people seem to realize. Don t believe it Keep reading....
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Case Study: Six Sigma Methodology for SEO

In the previous article in this three-part series you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part you will see everything in action through a complete case study....
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How Search Engines Handle the Meta Robots Tag and Robots.txt

A lot of questions still exist about the Meta robots tag and robots.txt despite the popularity of these terms with any search engine optimization professional. In this two-part series we will attempt to answer these questions scientifically by doing an experiment and collecting data....
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Implementing Six Sigma Methodology for SEO

In this second part of a three-part series you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools templates and detailed guidelines that are required for a complete and successful implementation....
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Introducing Six Sigma Methodology for SEO

Six Sigma is a principle of quality improvement business management strategy originally developed by Motorola Inc. and popularly implemented by the manufacturing industry e.g. in the electronics and automobile sectors . It provides a standard method of defining analyzing a problem and then coming up with improvement plans all the way down to monitoring and assessing the results. As you ll soon see it can also be applied to SEO....
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