Study Results: Search Engines, Meta Robots Tag and Robots.txt

Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background setup of the test pages and user-agents please refer to the first part. You need to have read it very carefully to easily understand this one….

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Google`s Influence on the Internet Through its Ad Network

Google has a reputation as a playful harmless company that strives to do good or at least to not be evil. In fact the search giant has a stronger grasp on the Internet than most people seem to realize. Don t believe it Keep reading….

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Case Study: Six Sigma Methodology for SEO

In the previous article in this three-part series you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part you will see everything in action through a complete case study….

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How Search Engines Handle the Meta Robots Tag and Robots.txt

A lot of questions still exist about the Meta robots tag and robots.txt despite the popularity of these terms with any search engine optimization professional. In this two-part series we will attempt to answer these questions scientifically by doing an experiment and collecting data….

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Implementing Six Sigma Methodology for SEO

In this second part of a three-part series you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools templates and detailed guidelines that are required for a complete and successful implementation….

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Introducing Six Sigma Methodology for SEO

Six Sigma is a principle of quality improvement business management strategy originally developed by Motorola Inc. and popularly implemented by the manufacturing industry e.g. in the electronics and automobile sectors . It provides a standard method of defining analyzing a problem and then coming up with improvement plans all the way down to monitoring and assessing the results. As you ll soon see it can also be applied to SEO….

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What is Mobile SEO?

The online world is going mobile and everyone s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops advertising and extras. The online world is going mobile and that means your site should too. What is mobile SEO and do you know how to use it …

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Using Lynx for SEO Analysis

In part one of this two-part series you learned how to use Lynx to navigate web pages. You also discovered the meaning of the color coding the Lynx text browser gives its output which you use to determine if the text is a hyperlink plain text content bold or italics. In this part you ll learn how to analyze the information you uncover about your web site using Lynx….

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Mastering Lynx (Open Source Text Browser) for Search Engine Optimization

Is there still a use for a browser so old that it can t display images let alone video As a matter of fact there is. The Lynx browser displays web pages in very much the same way a search engine spider would see them. How you can use this knowledge to help optimize your site for the search engines is the subject of this two-part article series….

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Fast Flip, Google`s New News Reading Service

For quite some time Google and newspaper and magazine publishers have failed to get along — and historically for good reason. But Google doesn t actually want to fight and its new news reading service Fast Flip might go some way toward salving some wounds in the publishing business….

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More Blogging Tips: Cooking with Gas

Yesterday I covered four great lessons we can learn about blogging from watching the movie Julie and Julia. I promised you a total of 11. So what can you do to make your blog memorable besides being passionate about your subject having a goal being reliable and finding your niche Keep reading….

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Blogging Tips from Julie and Julia

What can a movie tell us about blogging When one of the central stories revolves around a blog quite a bit. And when that movie happens to be Julie and Julia one can learn all sorts of positive lessons as the plot unfolds….

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Google Adwords Guide

Google AdWords is the biggest pay-per-click platform in the world. It made Google s founders billionaires. It has also made significant money for those who use it — or at least those who have used it properly. This multi-part guide can help you make the most of AdWords….